This on Medialoper:
"Sometimes even companies we love become too big for their britches. I guess that they get so used to having control of their environment and/or their market, they decide that they want to overreach and try to control things that they have no business trying to control.
The latest company guilty of trying to overreach: Google.
All they want to do now is control the English Language. Hey, let us know how that works out.
Essentially, it boils down to this: Google’s trademark lawyers want you to only use the word “google” when you are using Google to google something. If you use Yahoo! or A9 or MSN to google, say, the phrase — “bite me, Google”, you must use the word “search.”
Or in other words: Bow down to Google, English Language, BOW DOWN!! You must use words in only the matter that their trademark lawyers proscribe!!"
Source: Great Googlely Moogley! Don’t Use Their Name in Vain! | Medialoper