From Glasgow to Brighton the streets of the UK look a little different this week. In 10 cities guerrilla install crews have been swapping 365 ads with art works, creating the largest advertising takeover in world history.
Showing posts with label consumer. Show all posts
Showing posts with label consumer. Show all posts
22 Mar 2013
28 Dec 2012
All Food Ingredients Linked To Cancer, But Don't Worry
There is evidence linking almost every food or ingredient to cancer, but according to researchers, there’s no need to worry because the evidence for pretty much all of it is very weak they say.
Not a week goes by without a new research finding that links part of our diet to an increased risk of some form of cancer, and researchers want us to ignore all these findings because they claim they’re based on weak statistical evidence.
1 Dec 2012
29 Nov 2012
A fourth meal?
A study of one child-geared advertising campaign, launched by Taco Bell, demonstrates how perverse this marketing really is. In 2006, Taco Bell launched a campaign to convince children to eat a “Fourth Meal,” which is after dinner and before breakfast. (Essentially, the fourth meal is at the time of night when children should be sleeping or doing their homework.)
The campaign kicked off with a website showing children in their pajamas wandering around outside and eating nachos, tacos and other late-night snacks offered by Taco Bell. The foods being marketed often had more than 400 calories, placing them squarely in the meal category. But the goal isn’t just to sell more tacos; it’s actually to carve out an entire new post-dinner market where the consumer base is young children.
From: 7 Highly Disturbing Trends in Junk Food Advertising to Children on Alternet
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