A raft of measures to protect children from 'sexualisation' are set to be unveiled, as retailers agree to restrict the sale of inappropriate clothing to youngsters.
Mothers' Union chief executive Reg Bailey will publish his recommendations in a Government-commissioned review later.
The British Retail Consortium has also launched new guidelines in response to demands for restrictions on inappropriate children's clothing - including lace lingerie and push-up bras. Nine stores - Asda, Debenhams, Argos, John Lewis, Next, Marks & Spencer, Peacocks Sainsbury's and Tesco - have signed up, with others being urged to participate.
David Cameron has backed moves to make it easier to block adult content on mobile phones, ban raunchy billboard posters near schools and bar the use of youngsters to market products.