Greenpeace on Wednesday accused Mattel, the US maker of Barbie dolls, of contributing to the wanton destruction of carbon-rich Indonesian forests and habitats of endangered species like Sumatran tigers.
The environmental group said packaging used in Barbie and Ken boxes contained timber products from Asia Pulp and Paper (APP), which it described as a "notorious" destroyer of Indonesia's dwindling natural forests.
"Barbie destroys natural forests and pushes rare species such as tigers to the brink of extinction," Greenpeace Indonesia forest campaigner Bustar Maitar said.
"Mattel, which makes Barbie, must stop wrapping the worlds most famous toy in rainforest destruction." He said APP was a "notorious rainforest destroyer which has been exposed many times for wrecking Indonesia's rainforests to make throw-away packaging".