In previous years, their campaigns have been upbeat and simple, reminding viewers that being a good person doesn't require belief in God.
This year, responding to a wave of religious fundamentalism, the American Humanist Association is getting a little more feisty with their major holiday ad campaign. According to the Atlantic, "The AHA campaign, in particular, highlights some of the more violent and sexist passages of the Bible and Quran and contrasts them with quotes from Albert Einstein, Katherine Hepburn and others."
Other related campaigns hitting the airwaves this season include one from rival secular group American Atheists with a nativity scene and the slogan "you know its a myth."