In the latest example of innovative policing in Britain, the Gloucestershire force is encouraging members of the public to report people wearing too much 'bling' during the recession.
They are also urging people to shop anyone who drives flash cars or buys expensive items without the apparent means to afford them during the credit crunch.
The campaign, run with Crimestoppers, was launched by the force today under the title 'Too Much Bling? Give Us a Ring' with the aim of cracking down on those who live a lavish lifestyle on the profits of crime
Gloucestershire's Chief constable Dr Timothy Brain said: 'In the current time of financial uncertainty, those who live a lavish lifestyle with no discernable, legitimate income become even more apparent.