Jerusalem's secular mayor, Nir Barkat, has pitted himself against the city's swelling ranks of ultra-orthodox extremists by demanding that local police enable women to reclaim their position in the public domain. Over recent months, women's faces have disappeared from billboards across the city amid mounting pressure applied by the powerful ultra-orthodox lobby, who find the female image offensive.
Several advertisers have erased female models from their posters in Jerusalem. Elsewhere in Israel, the winter campaign of Israeli clothing brand Honigman features a model cosily dressed in winter knits. In the capital, the woman's head has been removed from the image, leaving just her arm and a handbag. (See here)
Companies that do not fall in line with the standards of the extreme ultra-orthodox have frequently fallen victim to direct action. Across Jerusalem, female figures have been blacked out of billboards with spray-paint, or vandalised with graffiti branding the image "illegal". Other posters are simply torn down.