Subliminal perception is a deliberate process created by communication technicians, whereby you receive and respond to information and instructions without being aware of it. Messages in the form of printed words, pictures or voices presented either very rapidly or very obscurely bypass your conscious awareness. Anything consciously perceived can be evaluated, criticized, discussed, argued, and possibly rejected. Anything programmed subliminally to your subconsciousness meets no resistance. This subliminal information is stored in your brain and capable of influencing your judgment, behavior and attitudes.