POLITICAL FREEDOM
Noted for democratic institutions and civil liberties
2. New Zealand
3. Sweden
4. Denmark
5. Norway
6. Canada
7. Belgium
8. Australia
9. Switzerland
10. United Kingdom
Countries are ranked across 30 distinct categories providing a rich perspective on strengths, weaknesses and opportunities. The rankings speak to qualities that compel consideration and assets that shape country reputations, perceptions and experiences. New categories to this year's rankings include best country brand for "Standard of Living," "Political Freedom" and "Advanced Technology."
Click Country Brand Rankings to see additional 2008 rankings