“The more familiar we are with people, faces, colors, geometrical shapes, odors, foods, and many other things, the more we like them (for a review, see Bornstein 1989). Robert Zajonc termed this phenomenon the mere exposure effect to indicate that the mere repeated exposure to an object suffices to increase one’s liking for it (Zajonc 1968). It now appears that mere exposure to an object is especially likely to increase liking for that object when people are unaware of this exposure (Bornstein 1989; Bornstein and D’Agostino 1992). More on IntelStrike
