Is it a bird? Is it a plane? No it's... well he doesn't have a name yet, but the Orange Order hopes to win a new generation of fans with their own superhero.
The origins of the Orange Order may date from the 17th century battle for supremacy between Protestantism and Catholicism, but they have high hopes for this 21st century makeover.
King William has been an Orange icon for more than 300 years, but it seems the curly wig and pointed hat combo were not doing it for the kids any more.
While the unnamed character still sports a sash, the traditional bowler hat has been replaced by a trendy purple cape.
Modern nutrition has also made him a bit more muscular than the comparatively scrawny-looking King Billy.
BBC NEWS | UK | Northern Ireland | Orange Order creates superhero and also see Wikipedia