3 Jun 2012

Amercia! Epic Mitt Romney App Gaffe Goes Viral Online

Mitt Romney launched an official iPhone app Tuesday night — only to find that it came with one glaring, humiliating oversight for his campaign.

Here’s how the free app works: You take a photo, then are able to lay one of 14 “I’m With Mitt” banners over the image. The banners shout slogans such as “I’m a Mom for Mitt.” Then you can post the photo directly to Facebook or Twitter, or email it to a friend. The friend then receives a message reading: “I’m with Mitt Romney in 2012. And here’s a photo showing my support. Check it out!”

The problem? One of the 14 options reads, in fact, “A Better Amercia.” Yes, Amercia. A-M-E-R-C-I-A.

amercia

Just a couple hours after the app was officially announced, the Twittersphere and online peanut gallery were already having a field day with the editorial oversight. Obama supporters, media and general snarkmeisters reveled in taking photos with the glitchy app and inserting “Amercia” into some of Romney’s most memorable campaign quotes.

UPDATE: Mitt Romney’s “With Mitt” iPhone app no longer includes the “Amercia” typo.

mashable.com